- Fees / year
- ₹9.00L
- Avg package
- ₹19.21 LPA
- Rating
- ★ 4.6
- Admissions
- Open
### MICA – A Centre for Marketing, Communication and Creative Management MICA, Ahmedabad is a well-known management institute with a distinctive focus on marketing, communication, creativity and related areas of business. Established in 1991, the institute was created with the idea of developing professionals who could understand both the creative and strategic sides of communication. Over the years, MICA has developed its own approach to management education, bringing together business knowledge, consumer understanding, communication and creative thinking. The institute offers a range of postgraduate and research-oriented programmes. Its major programmes include the PGDM in Management-Communications, PGDM, Fellow Programme in Management (FPM), and specialised certificate programmes covering areas such as advertising, marketing communication and digital media. MICA also conducts online and executive learning programmes for professionals looking to develop skills in areas such as marketing, digital platforms, brand management and emerging technologies. One of the notable aspects of MICA is its emphasis on learning beyond conventional classroom teaching. Students are encouraged to work on practical situations, understand consumer behaviour, participate in discussions and explore different ways of solving business and communication problems. The institute also gives importance to interdisciplinary learning, where management concepts can be connected with culture, creativity, technology and communication. MICA has also developed a strong research environment around strategic marketing and communication. Its faculty members contribute to academic research in areas including marketing, consumer behaviour, communication and management, while also engaging with industry and other institutions. The campus experience is another important part of MICA. Being a residential institute, it provides students with opportunities to interact, participate in student-led activities, cultural events, committees and practical projects. This creates an environment where professional learning is combined with collaboration and creativity. For students interested in marketing, branding, communication, advertising, consumer insights and creative management, MICA offers an academic environment that combines management education with creative and strategic thinking.

